In order to tell Peg’s story about her experience with Paul Davis Restoration, me and director/DP Tanner Fugal headed to her home in Boise. We spent time there chatting and finding the best way to tell her story. After we had finished shooting, she brought out some of her binders of negative slides and it was special to get an inside peak at her artwork. Piecing her story together was also fun to do. I believe that an effective ad shouldn’t feel like an ad, and I think we did that well here.