Premise: You have one afternoon to shoot and edit and an ad for some water bottles. How do you do it? First, we researched the brand and got a feel for the style, energy, and key colors. Then, we came up with a concept involving a reflective board and a large TV. We filmed the bottles sitting in front of the TV, while waving a quasar light over them to emulate popular tech product ads. Editing was done in DaVinci Resolve to a song from Musicbed. And that’s how you do that, in case you were curious.